Experienced growth experts
Stratify is the culmination of expertise from business development leader, David Cormack, and award-winning entrepreneur and marketer, Ross Jones.

David Cormack
David Cormack is a highly accomplished C-suite executive with a diverse background in the UK training sector and international markets focused mainly on Europe and the US. With over 20 years of experience in the UK training sector, David is a respected industry leader known for his enthusiasm for business development and innovative solutions.
Throughout his career, David has demonstrated a strong ability to devise creative solutions and nurture high-performance teams, guided by his belief in the transformative power of creative thinking. His expertise in business growth, planning, and transformational sales leadership has enabled him to lead organisations in adapting to the evolving landscape.
He collaborates with large organisations internationally, leveraging his skills to deliver impactful solutions that meet the needs of the ever-changing landscape and contribute to the success of the organisations. David's career spans nearly 40 years and includes work with North American Coal and Caterpillar in various locations, primarily within the UK and Europe.
Ross Jones
Ross Jones is an accomplished entrepreneur and marketing strategist with a proven track record of delivering results across multiple industries. As the founder and director of Ouma Ltd and co-director of Stratify Growth, Ross combines his extensive expertise in digital marketing, brand development, and business growth to help companies thrive in competitive markets.
Recognised as a Great British Entrepreneur Award winner, Ross has built a reputation for his innovative approach to problem-solving and his ability to develop impactful, data-driven strategies. He has worked with global organisations such as Amazon, EY, and Intuit, leveraging this experience to deliver campaigns that drive measurable results and sustainable growth.
A proud Welsh speaker and advocate for impactful change, Ross is passionate about creating opportunities, and helping businesses unlock their full potential.
