Overcoming Common Challenges in the Training Sector

Jul 23, 2024
3 min read

Businesses in the training sector often find themselves grappling with a myriad of challenges that limit growth and sustainability.

At Stratify, we understand these pain points and have developed solutions to help training providers overcome them. In this blog, we’ll explore some common challenges faced by the sector and offer actionable tips to address them, including how Stratify can support your growth journey.

Fragmented Sales and Marketing Strategies

Many training providers struggle with disjointed sales and marketing efforts, leading to misaligned objectives and inefficiencies.

Tip: Integrate your sales and marketing strategies to ensure cohesive and effective execution. Start by encouraging open communication between your teams and aligning their goals. Regular meetings and shared KPIs can help maintain this alignment.

Stratify Solution: Our platform offers a customer-first approach that unifies your sales and marketing teams. By leveraging our integrated platform, you can achieve seamless execution and drive growth from day one.

Poorly Skilled Business Development Teams

A common issue in the training sector is the lack of skilled BD teams, which hinders growth and client acquisition.

Tip: Invest in training and development programs for your BD teams. Focus on equipping them with consultative sales techniques and strategic account management skills. Regular workshops and coaching sessions can be very effective.

Stratify Solution: Stratify Growth provides tailored training programs that empower your BD and marketing teams with the skills they need for sustainable growth. Our platform offers tools and insights for strategic planning and communication, helping your teams perform at their best.

Absence of Consultative Sales Techniques

The absence of consultative sales techniques can lead to weak client relationships and missed opportunities.

Tip: Encourage your BD teams to adopt a consultative approach by understanding client needs and offering tailored solutions. This approach builds trust and builds long-term partnerships.

Stratify Solution: With Stratify, you can implement a customer-first approach for effective engagement. Our platform supports strategic account management and planning, helping you build strong, lasting client relationships through consultative sales techniques.

Missing Customer Personas

Without well-defined customer personas, marketing efforts can be ineffective and misdirected.

Tip: Develop detailed customer personas based on thorough market research. Identify your ideal customers' demographics, needs, and pain points to tailor your marketing strategies accordingly.

Stratify Solution: Our unique discovery methodology helps you define your ideal customer, ensuring your marketing efforts are precisely targeted. By understanding your customers better, you can engage more effectively and drive growth.

Under-utilisation of CRM Systems

Many businesses struggle with underutilised CRM systems that don’t communicate effectively with other software packages, leading to inefficiencies.

Tip: Ensure your CRM is fully utilised by integrating it with other essential tools and providing adequate training for your team. Regular audits of your CRM usage can help identify and rectify gaps.

Stratify Solution: Our integrated platform ensures seamless execution and optimal use of CRM systems. By providing holistic insights and breaking down data silos, Stratify Growth enables you to leverage your CRM fully for strategic account management and growth.

The challenges faced by training providers in the UK are complex but not insurmountable. By putting integrated strategies in place and leveraging the right tools, businesses can overcome these obstacles and achieve sustainable growth. Stratify offers a comprehensive solution designed to address these specific challenges, empowering your teams and driving long-term success.